In fulfilling a writer’s dream to build a home in Spain that would inspire him, Target Living makes a bold move in demolishing everything to start from scratch
Mallorca, dubbed ‘the California of Europe’, is a sought-after holiday destination in Spain. With sun, sand and sea in abundance, since the first charter flight landed on a small airstrip on the island back in 1950, city-dwellers have flocked to Mallorca to escape the hustle and bustle. But there’s more to it than just the beach – Palma de Mallorca, capital of the Balearic Islands and the largest city in Mallorca, is also a significant business and cultural hub.
The variations Palma has to offer include the natural beauty of mountains and coastline to an exciting nightlife, lit up by neon lights. The city has retained much of its old architecture, keeping the modern city in dialogue with its past. With the Balearic government’s strict building policies, the Mallorcan coastline is protected from over development and there are minimum landsize requirements in place in rural areas to avoid urban sprawl.
True to their daring and striking style, Target Living, headed by jet-setting British designer Tara Bernerd and her business partner Thomas Griem, took these build policies seriously and turned a refurbishment project in the area into a demolition project. “Local building regulations meant that the property could not be more than one storey,” Bernerd says. “The client originally asked to redesign the existing villa. However, having spoken to them at length regarding their aspirations for the house, it soon became clear that, together with the unremarkable design of the original property, it would be preferable to demolish the existing building and start afresh.”