The Design Council of Hong Kong (DCHK) gives design a boost with its new D-Mark, awarding recognition to local companies which have established an effective framework for harnessing quality design
Devised by the Design Council of Hong Kong (DCHK), the highly-anticipated D-Mark — Hong Kong's first-ever design certificate for the business sector — officially launched in late March.
Aiming to encourage local enterprises to build capable design teams to continually vitalise and energise their products, the DCHK — established under the auspices of the Federation of Hong Kong Industries (FHKI) — held an official launch ceremony on 19 March 2015, when 25 new D-Mark holders were inaugurated.
Thanks to wide support from across the business sector, the launch ceremony was a huge success with more than 100 VIPs and guests in attendance. These included Philip Yung Wai-hung, Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism), Eric Yim, deputy chairman of FHKI and chairman of the Hong Kong Design Council, as well as three other FHKI deputy chairmen, namely Ir Daniel Cheng, Jimmy Kwok, and Dr Daniel Yip, alongside representatives from businesses such as toys, kitchen utensils, jewellery, furniture, eyewear, watches, illustration, graphic design as well as interior design.
As the very first design-focused recognition in the business field, companies may apply for the D-Mark providing that they pledge to comply with the following requirements:
• To share design knowledge and expertise with others
• To promote the importance of design internally and externally
• To encourage design collaboration
• To invest in design, short-term and long-term
• To engage designers, foreign or domestic, in-house or independent
• To respect design, from design process to design outcome, through design policy, design management, and protection of intellectual property rights
Currently, more than 30 enterprises have been approved for this recognition.
Addressing the ceremony, Philip Yung said that he was glad to see the business sector emphasising the fostering of a design culture and creativity — adding that he will be pleased to see more applications for the D-Mark from across different industries.
Eric Yim noted that one of the many benefits of being awarded the D-Mark was the enhancement of a company's image as it endorsed efforts to pursue outstanding designs. Importantly, the D-Mark also helps in recognising the core value and benefits of design-led thinking in management and business strategies. "Since there are no limitations in the business category, I am confident there will be more D-Mark holders by March 2016," he said.
"D-Mark will be promoted to a wide range of services and businesses, with the aim of generating more applications for the mark. Regular seminars and activities focusing on design-related subjects are also being organised for current D-Mark holders."
The launch ceremony also showcased the design products and services of 18 D-Mark holders, helping to explain to the public why and how good design adds value to products and services.