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C&C Pavilion at Guangzhou Design Week

by Sophie Cullen on Jan 4, 2016 in Architecture
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C&C Design Co. Ltd. designed the C&C Pavilion at Guangzhou Design Week as an interactive art installation

Designed by Peng Zheng and Xie Zekun of the Guangzhou-based architecture and interior design firm, the pavilion consisted of several glass boxes that were accessible by the public through various entrances. When the audience moved inside the space, they could see a range of different images projected onto the glass screens that separated each area and the floor.

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Electronic screens stationed at the the edges of the installation projected false images of what was outside the boxes, essentially creating an entrapped feeling for viewers. The gradient in the laminated glass gave the pavilion a haze-like feeling, with the architects wanting to allude to the similar quality that can be sensed in many cities in China.

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In addition to the reference of air quality with the haze, the art installation also hoped to express the idea of modern people in a virtual world. The designers wanted to reflect the idea that a sense of loneliness has been caused by modern society as people disengage with one another.

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On the third day of the exhibition, the audience began to use brushes, which the organisers offered, to graffiti and paint on the glass, expressing their understanding of the project.

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