Originally designed in 1939 by Soviet architect Alexey Shchusev, then rebuilt and extended in 1956 after World War II, Benoy worked on the revitalisation project in a number of capacities including architect, interior designer, visualiser and Brand Applicator.
The firm has paid homage to the identity of the building by fully restoring both of the existing 1938 and 1956 Art Deco façades, preserving these characteristics for future generations. In a complementary contrast, the interior space has been modernised and reconfigured to suit the contemporary retail landscape.
TSUM now accommodates over 22,000 sq-m of retail space across nine levels, and there has also been an additional 200 parking places provided over two levels of underground parking.
"As one of Kiev's most admired buildings, it was an honour for Benoy to work on a project that has such a deep rooted cultural and historical significance to the city. We have preserved the characteristics of TSUM, while modernising it for the 21st century customer; introducing a free-form void at the centre of the store that offers a dramatic focal point," said Jason Clark, senior associate director at Benoy.
Location: Khreschatyk St, 38, Kiev, Ukraine
Size: 22,000 sq-m
Client: Esta Holding
Interior Designer: Benoy
Visualisation Services: Benoy
Brand Application: Benoy
Brand Design: Four IV
Lighting Consultant: Skira Lighting