Benoy redesigns David Jones flagship store in Sydney

by Maria Fleutman on Jul 17, 2017 in Architecture , Dose of Design
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David Jones' flagship store at Elizabeth Street has undergone a makeover by Benoy

David Jones' flagship store at Elizabeth Street has undergone a makeover by Benoy


Architectural agency Benoy takes over the major redevelopment of David Jones' iconic Elizabeth Street flagship store in the heart of Sydney's CBD.

"We are pleased to be collaborating with Benoy, award-winning retail development architectural bureau. Our vision is to reach a new height for both Australian and international retail, embracing the heritage of this remarkable building," said David Thomas, David Jones’ Chief Operating Officer.

The redevelopment will cover a GFA of 39,000macross 12 levels and will bring together a combination of food and dining, fashion, beauty, accessories, and homeware. All the building will be entirely refurbished, for more light and space to be created.

David Jones' Elizabeth Street store

David Jones' Elizabeth Street store

"This is an incredibly exciting win for Benoy and one which highlights the relevance of our international experience in new markets such as Australia. The David Jones Elizabeth Street store is a truly opulent building with a long history and we look forward to celebrating the heritage of this beautiful, grand building while innovating the retail experience for the people of Sydney," said Terence Seah, Director at Benoy.

All the planning for the redevelopment is ready to start with, and the redevelopment itself is expected to be completed in late 2019. The reason for such a long renovation period is that the works will occur across several phases, minimally interrogating into David Jones daily trade – shops in both the Elizabeth Street and adjacent Market Street will be welcoming clients.

Australian architectural firm Crone has been appointed to work with Benoy.

Benoy entered the Australian market in 2015, also at the redevelopment projects in Western Australia including 'The Galleria' in Perth, and 'Mandurah Forum' in Mandurah. Internationally, Benoy's portfolio includes such  retail developments such as Westfield London, iAPM in Shanghai and Parc Central in Guangzhou. Apart from the retail facilities, Benoy mainly focuses on the environmental-friendly cityscapes, such as business-centres. bridges and outdoor buildings.

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