Sina Corporation is a Chinese online media company which operates the wildly popular Weibo and sina.com, with more than 85 million users per day, and employs more than 8,000 employees across its various offices. At its Beijing headquarters, staff are enjoying a new and advanced building thanks to Aedas.
Located in the capital city's Zhongguancun Science Park — a technology hub often referred to as China's Silicon Valley — the new building has both above- and below-ground features, with gross floor areas of 76,500 sq- m and 48,000 sq-m respectively. About half of the floor area is designed as open office or R&D space, conference and meeting areas, corporation exhibition
area and staff amenities, spanning over eight floors, with two of them underground.
Inspired by the theme 'limitless', to symbolise advances in media technology and information flow opening up unlimited opportunities in the digital world, the building is designed to reflect the infinity symbol '∞' to express this concept. The objective was to ensure maximum flexibility based on a modular approach, which would allow reshaping and adjustments as needed.
Drawing from the Chinese architectural heritage of courtyards, the building frames two major open courtyard gardens that bring natural light and cross ventilation to the interiors. At the intersection or centre of the building is the main entrance and a focal point — the 'Eye of Sina' — an atrium space that serves as the main vertical circulation hub and features a 12m-high conical media screen which displays current media information by Sina.com and Weibo.
Vertical circulation and servicing cores are located at the four corners of the building, connected by the central atrium. The internal circulation route resembles the infinity symbol, which allows users to commute efficiently from one end of the building to the other in just two minutes.
Although the architectural form is rectilinear, the architectural form was adapted and modified to express entrances, balconies, special double-height workspaces and skylights.
Rising 32m in height, across its six storeys, Sina Plaza also comprises two extra levels below ground, which house TV studios and interview rooms, along with a 200-seat auditorium, a 1,300-seat staff canteen and sunken courtyards that connect the canteen with the main atrium. The lowest level (B2) is where parking lots, supporting services and MEP/ data centre are located.
This is an excerpt from the “Infinity Within Boundaries" article from the June 2016 issue of Perspective magazine.
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