Tsim Sha Tsui’s K11 MUSEA is finally open and set to become Hong Kong’s ‘Silicon Valley of Culture’
August saw the opening of K11 MUSEA, the final piece of Tsim Sha Tsui's Victoria Dockside development. Dubbed 'Hong Kong's Silicon Valley of Culture', K11 MUSEA is a new cultural-retail destination, 10 years in the making. Spearheaded by Adrian Cheng, Founder of K11 Group, the collaborative design project features local and international talents from artists, architects and designers.
"Ten years ago, we set out on an ambitious project to transform the Tsim Sha Tsui promenade into an arts and culture precinct, with K11 MUSEA now open to the public the final, most important piece of the puzzle has been realised,” commented Cheng.The 10-storey complex encompassed big names such as Forth Bagley from Kohn Pedersen Fox (KPF), James Corner Field Operations and Ronald Lu & Partners (RLP). Inside, the interior spaces saw a collaborative design effort undertaken by '100 Creative Powers', featuring local and international artists, architects and designers. LAAB, OMA and lighting design practice Speirs + Major were also involved.
"Working together with 100 Creative Powers we have reinvigorated the district,” says Cheng.
The space covers some 111,000sqm (1.2 million sqf). A main feature is the atrium, or 'Opera Theatre' where hundreds of meticulously positioned lights have been placed, forming a spiral resembling a galaxy. The giant Gold Ball extends out from two floors above; a space for exhibitions and events.The complex also features over 4,600sqm (50,000sqf) of green walls wrapped around the façade, an urban rooftop farm and a family-friendly playground featuring a nine-metre peacock climbing frame custom-designed by award-winning Danish designers Monstrum.
Inside, 40 world class contemporary art pieces can be found including works by Zhang Enli and Adrian Wong, as well as an entire floor dedicated to the street art and graffiti. Furniture in the space celebrates the masters of Danish Modernism, one of the 20th century's most important design movements with a collection of iconic museum-quality pieces.
Some of the retail offerings include Asia's first MoMA Design Store, Moda Operandi's first showroom in Asia, Fortnum & Mason, and the first permanent location outside of Paris for L'ÉCOLE School of Jewelry Arts. Passionate in supporting Hong Kong and international talents by providing platforms for them to showcase, the destination also features an abundance of public spaces such as the Sunken Plaza, Big Steps and as previously mentioned, the Gold Ball which will act as creative hubs hosting exhibitions, pop-ups, performances and other cultural activities.
"K11 MUSEA is Hong Kong's Silicon Valley of Culture, a constantly evolving destination to inspire across generations, and to facilitate broader discussion on the interconnectedness of creativity, culture, sustainability and innovation in daily life,” Cheng said.